CREWINC

The Importance of Your Bounce Rate

In 1 on September 25, 2009 at 2:20 am

If you are attracting visitors and they leave without investigating your site, they are sending you a clear communication: your site is not relevant or is not easily communicating what they were looking for. So either your meta tags need to change to align with the content of the page or the content of the page needs to change.

Dimitris Zotos recently published an excellent article called The 8 Ways to Lower Your Bounce Rate that we would recommend to everyone looking to improve their website. It’s a good read and doing what he recommends will make a difference.

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